Today when I was reading an article on Korean designer Andre Kim’s expanding fashion and home goods empire I was reminded of an article we read a while ago in High-Pop by Jim Collins. “Style and the Perfection of Things” by Celia Lury made me think a lot about the prevalent theme of “improvement” in the United States today, as well as the impact designers have in our society. It seems that US society today is obsessed with making everything perfect: their homes, clothing, cooking, bodies. Just turn on the TV and you will see a myriad of shows or commercials based on this “improvement” theme. There are home improvement shows (“Design on a Dime”, “Flip That House”, “Trading Spaces”, “Home Made Simple”), fashion makeover shows for your wardrobe, hair and makeup (“What Not To Wear”, “10 Years Younger”, “Fashion Guide”), shows to teach you how to cook like a gourmet cook (“Take-Home Chef”), and those examples are all from just one channel. Commercials tell you that you can have a better cell phone, a better cable plan, better clothes, even better dating options just by calling this number or going to this store or website.
Included in this whole phenomenon are high-end designers doing clothing and house wear lines for stores such as Macy’s and Target, and famous chefs that have shows teaching us how to cook simple yet delicious meals. It’s the idea of No-brow: “the space between the familiar categories of high and low culture” (Seabrook, 1999: 104). These are famous designers making low-cost items so that the everyday person too can have beautifully decorated homes and high-fashion personal style. Can’t afford to hire your own chef? Well, you can learn to cook just like them by watching their TV show. It’s the idea that everyone, high-income or –low, deserves to look that good or live that well.
It seems that Andre Kim is intent on following this path in Korea. He is already a revered fashion designer who has also produced wallpaper, jewelry, underwear, cosmetics, golf wear, eyeglasses, even interior design for apartments built by Samsung Corporation. Starting in 2006, when the article dates, he moved on to washing machines and refrigerators. I could not find any articles about Kim starting his own low-end clothing line for the everyday Korean, but I’d assume that if he hasn’t already, that would be his next step. He did once say, after all, that his clothes were for everyone (after Michael Jackson asked him to be his personal designer). And Kim does come from a lower class background himself: his parents were farmers in a rural town.
People who have been to Korea or are Korean probably know more about Andre Kim and Korean fashion than I do. Are there low-end clothing and home accessories lines by famous designers in Korea? And how do people feel about these “improvement” genre shows? Why are they so prevalent in today's society?
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I see what you're saying about our society being caught up in the "improvement" genre. A whole section in book stores is reserved for just "self-help" books alone! I agree that a lot of the reasons why we feel we need more or we need bigger and better things has to do with what the media shows us. We have developed such a quick fix mentality, where you can take a drug for just about everything and anything, and learn how to do things in "three easy steps".
I don't see how low-end products "improve" our society though. My connection with low-end products by famous designers and "improvement" genres would just be bringing in products and making it available to the masses- it is essentially pop culture.
Could it just be a feeble attempt to get the general population to believe that they can have high end things as well?
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